E-cigarettes, otherwise known as vaporizers, are a nicotine delivery method that is rising in popularity and being touted as a potential solution to adult cigarette addiction, yet we are seeing an alarming increase in the use of vaporizes among teens who were not cigarette smokers to begin with.  Teens who would otherwise be disinclined to use nicotine because they don’t like smoking or the taste, are allured by the seductive packaging, friendly and youthful marketing campaigns, and childrens flavors like bubble gum.


The FDA has given e-cigarette makers extra time to comply with certain e-cigarette regulations and is attempting to rein in youth use while it learns more about the products. Antismoking advocates have criticized the agency for not moving to ban flavors in tobacco products. FDA Commissioner Scott Gottlieb has said he wants to take a balanced approach to help adults who enjoy the flavors switch from regular cigarettes to vaping.

“Companies selling these products have a responsibility to ensure they aren’t putting children in harm’s way or enticing youth use, and we’ll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion,” Gottlieb said in a statement. [1]


The FDA and FDC warn companies selling vaping products that they are likely in violation of marketing safety guidelines by making their products appealing primarily to teens.


[1] Edney, A. (2018, May 1). E-Cigarette Liquid Packaged Like Candy Leads to U.S. Warnings. Retrieved May 3, 2018, from https://www.bloomberg.com/news/articles/2018-05-01/e-cigarette-liquid-packaged-like-candy-leads-to-u-s-warnings?utm_source=google&utm_medium=bd&cmpId=google