Addiction Crisis

  • Over 27 million people over the age of 12 have alcohol and drug abuse issues.
  • An estimated 21.5 million people suffering from substance abuse require treatment, of which fewer than 2.6 million receive treatment.
  • Costs to society are estimated to be $600 billion annually, including $72 billion in insurance industry costs of ER visits due to painkiller abuse.
  • From 2002 to 2015 there was a 6.2-fold increase in the total number of deaths involving heroin.

A Chronic Disease

Substance abuse is a chronic disease, with relapse rates in the 40-60% range, consistent with recurrence rates of other chronic diseases. Many patients go to rehab multiple times.
Typically, rehab centers lose track of patients once they leave the facility. There is little long term coordination post inpatient treatment e.g. outpatient rehab, group therapy, sober living, AA/ NA meetings, regular contact with sponsor.

Insurance companies lack data on continuity of care. Reimbursement policies/ determination of care coverage are often based on nebulous, qualitative assessments with little tracking post inpatient rehab.  The industry is shifting from fee for service to fee for outcomes.

Our Youth are at RISK

  • 32.4 percent of college students and 28.7 percent of non-college peers in the past 2 weeks.
  • 40.8 percent of college students and 30.4 percent of non-college peers in the past month.
  • Over 23 million young people over the age of 12 have alcohol and drug abuse issues.
  • Every year there are over 1.2 million students who drop out of high school in the U.S.

A report from the U.S. Substance Abuse and Mental Health Services Administration concluded that more than 31 percent of high school seniors who didn’t receive their diploma used drugs, compared with about 18 percent of students who had finished high school. The study also showed that 42 percent of seniors who didn’t finish high school drank and about a third engaged in binge drinking.

Teenage overdose deaths in the US increased nearly 20% in one year alone, from 2014 to 2015.

The Challenge

  • Teens often find traditional school-mandated lectures by adults that address substance abuse boring.
  • School sponsored student surveys can often be formulaic, static and inaccurate.
  • Teens don’t want parents, schools, or potential employers to find out about their use of substance.
  • This discourages them from engaging in education/ discussion/ answering surveys truthfully.

  • Teens want to hear from peers whom they relate and look up to, making them significantly more likely to engage/ follow their advice.
  • Online videos bring relevant content in modules throughout the year. Reinforcement and ongoing curriculum is more effective than periodic lectures by adults and “experts”.
  • Teachers should be relatable and content should be fun.  Our content is both fun and varied in such a way that there is something for everybody.